全是假的！很多人刷到过！成本不到10块！报价800元！

网信武隆 发表于 2026-10-29 09:12:07

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overflow-wrap: break-word !important; visibility: visible;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: left; visibility: visible;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 20px; outline: 0px; max-width: 100%; display: inline-block; border-width: 1px; border-style: solid; border-color: rgba(0, 0, 0, 0); background-color: rgba(160, 160, 160, 0.06); box-shadow: rgba(216, 40, 33, 0) 0px 0px 0px 0px; width: 100%; height: auto; visibility: visible; overflow-wrap: break-word !important; box-sizing: border-box;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px 8px; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="text-align: left; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; color: #d82821; visibility: visible; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span class="rich_pages wxw-img" style="visibility: visible;" title="" aria-label="" aria-braillelabel="" aria-description=""><span style="visibility: visible;"><img class="rich_pages wxw-img js_insertlocalimg" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; vertical-align: baseline; box-sizing: border-box; overflow-wrap: break-word !important; height: auto !important; visibility: visible !important; width: 20px !important;" src="https://qnym.aiwulongrencai.com/20261029/17932363140645547430.png" alt="图片" /><span style="font-size: 17px;">     </span></span></span></p></section><section style="max-inline-size: 100%; margin: 0px; padding: 0px; hyphens: auto; overflow-wrap: anywhere; word-break: break-word; hyphenate-limit-chars: 6 3 3; hyphenate-character: -; border: 0px; z-index: 0; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; caret-color: #ff0000; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box !important; visibility: visible;"><section style="visibility: visible;"><section style="max-inline-size: 100%; margin: 0px; padding: 0px; hyphens: auto; overflow-wrap: anywhere; word-break: break-word; hyphenate-limit-chars: 6 3 3; hyphenate-character: -; border: 0px; z-index: 0; color: #333333; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; caret-color: #ff0000; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: border-box !important; visibility: visible;"><p style="visibility: visible;"><span style="visibility: visible;"><span style="color: #595959; font-weight: normal;">打开短视频平台，从火锅店、烤串店到奶茶店，各类探店视频画面生动、文案诱人。</span></span><span style="visibility: visible;"><span style="color: #ab1942; font-weight: bold;">你刷到过这样的探店爆款吗？先别馋！因为它可能根本没人真吃过。</span></span></p><p style="visibility: visible;"><span style="visibility: visible;"> </span></p><p style="visibility: visible;"><span style="visibility: visible;"><span style="color: #ab1942; font-weight: bold;">“不用真人出镜，不用写文案脚本”“没有一个镜头是实拍</span><span style="color: #595959;">，全程AI生成，细节真实到离谱”，</span><span style="color: #ab1942; font-weight: bold;">花9.6元就能生成一条“亲测好吃”的视频</span><span style="color: #595959;">。</span></span></p><p style="visibility: visible;"><span style="visibility: visible;"> </span></p><p style="visibility: visible;"><span style="visibility: visible;"><span style="color: #595959;">如今，随着人工智能（AI）视频生成技术的发展，AI越来越多地向达人探店领域渗透。业内人士透露，用AI给餐饮店做一条探店视频，</span><span style="color: #ab1942; font-weight: bold;">仅凭商家提供的几张图片和AI演员，就能收费800多元。有专门制作AI探店视频的公司，月流水已达800万元，而单条视频成本还不足10元。</span></span></p><p style="visibility: visible;"><span style="visibility: visible;"> </span></p><p style="visibility: visible;"><span style="visibility: visible;"><span style="color: #595959;">当“探店”不再需要“到店”，虚假宣传的法律风险、AI标识缺失问题，正随这门生意的野蛮生长一同放大，其行为边界亟待厘清。</span></span></p></section></section></section></section><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; color: #d82821; text-align: right; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important; line-height: 1.6em; font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><img class="rich_pages wxw-img js_insertlocalimg" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; vertical-align: baseline; letter-spacing: 0.544px; box-sizing: border-box; overflow-wrap: break-word !important; height: auto !important; visibility: visible !important; width: 20px !important;" src="https://qnym.aiwulongrencai.com/20261029/17932363153583140870.png" alt="图片" /></section></section></section></section></section></section><p style="visibility: visible;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;"> </span></p><section><section style="margin: 10px auto; display: flex; justify-content: center;"><section style="transform-style: preserve-3d;"><section style="width: 15px; display: inline-block; box-sizing: border-box; transform: translateZ(10px); -webkit-transform: translateZ(10px); -moz-transform: translateZ(10px); -o-transform: translateZ(10px);"></section><section style="display: flex; margin: -12px 0 0 7px; transform: translateZ(5px); -webkit-transform: translateZ(5px); -moz-transform: translateZ(5px); -o-transform: translateZ(5px);"><section><p style="text-align: center; font-size: 17px; color: #ffffff; background-color: #1452ba; padding: 5px 15px; box-sizing: border-box;"><span style="font-size: 17px;"><strong><span style="font-size: 17px;"><strong>“</strong></span>不用到店不用试吃不用真人出镜<span style="font-size: 17px;"><strong><span style="font-size: 17px;"><strong>”</strong></span></strong></span><br /></strong></span></p><p style="text-align: center; font-size: 17px; color: #ffffff; background-color: #1452ba; padding: 5px 15px; box-sizing: border-box;"><span style="font-size: 17px;"><strong><span style="font-size: 17px;"><strong><span style="font-size: 17px;"><strong>实操亲测：</strong></span></strong></span>一键生成成本不到10元<br /></strong></span></p><section style="flex-shrink: 0; display: flex; justify-content: flex-end;"><section style="width: 95%; height: 6px; background-color: #f99c05; overflow: hidden; box-sizing: border-box; max-width: 95% !important;"></section></section></section><section style="flex-shrink: 0; display: flex; align-items: flex-end;"><section style="width: 6px; height: 80%; background-color: #f99c05; overflow: hidden; box-sizing: border-box;"></section></section></section></section></section></section><h2><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></h2><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">探店内容的价值锚点，本在于“真人、真到店、真体验”，然而，</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">一些视频中的“真实体验”并未实际发生。短视频平台上，冒出了大量不用到店、不用真人出镜、不用写文案脚本的“AI探店”。</span></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p style="margin-bottom: 16px;"><span style="color: #595959;">AI探店，最吸引人的地方就在于成本低。</span><span style="color: #ab1942; font-weight: bold;">一条传统探店视频需要博主到店、出镜、拍摄、剪辑，单条成本动辄数千元</span><span style="color: #595959;">，但</span><span style="color: #ab1942; font-weight: bold;">AI探店</span><span style="color: #595959;">省去了这些步骤，</span><span style="color: #ab1942; font-weight: bold;">有的一条成本只要“几元钱”。</span></p><section><img class="rich_pages wxw-img" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC NEW, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; user-select: auto; width: 677px !important; height: auto !important; visibility: visible !important;" src="https://qnym.aiwulongrencai.com/20261029/17932363166234676685.jpeg" alt="图片" /></section></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">在闲鱼平台上搜索“AI探店”，可以找到各类教程。</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">不少教程打着“不用真人出镜、不用写文案脚本”“全程AI生成”等宣传语，强调低成本、零门槛。</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">这些教程</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">售价大多1元左右，</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">最低仅0.1元。</span></span></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">记者实测，</span><span style="color: #ab1942; font-weight: bold;">花0.18元购买教程，再充值购买算力积分，</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #ab1942; font-weight: bold;">使用4张咖啡店图片进行测试，</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #ab1942; font-weight: bold;">耗费9.6积分，即9.6元，几分钟便能生成一条足以乱真的探店视频。</span></span></section><section><span style="color: #383635; font-family: PingFang SC NEW, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 1px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> </span></section><section><span style="color: #7b0c00; font-family: Microsoft YaHei, 宋体, Tahoma, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><span style="color: #595959;">更值得警惕的是，这类AI探店背后已经有了一条灰色产业链。</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">一名个人接单者透露，用AI给餐饮店做一条探店视频，只用商家提供的几张图片和AI演员，商家付了800多元。</span></span></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">有专门代接探店广告的机构介绍，不同类型的本地生活商家报价也有差异，</span><span style="color: #ab1942; font-weight: bold;">奶茶、小吃等小成本店铺每条多为300元—500元，火锅、烧烤、美容等则普遍在每条600元—800元之间</span><span style="color: #595959;">。</span></span><span style="color: #333333; font-family: Microsoft YaHei, 宋体, Tahoma, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><span style="color: #595959;">有业内人士透露，</span><span style="color: #ab1942; font-weight: bold;">专门批量制作AI探店视频的公司，有的月流水已做到800万元</span><span style="color: #595959;">。</span></span></section><section><span style="color: #333333; font-family: Microsoft YaHei, 宋体, Tahoma, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><br /></span><section><section style="margin: 10px auto; display: flex; justify-content: center;"><section style="transform-style: preserve-3d;"><section style="width: 15px; display: inline-block; box-sizing: border-box; transform: translateZ(10px); -webkit-transform: translateZ(10px); -moz-transform: translateZ(10px); -o-transform: translateZ(10px);"></section><section style="display: flex; margin: -12px 0 0 7px; transform: translateZ(5px); -webkit-transform: translateZ(5px); -moz-transform: translateZ(5px); -o-transform: translateZ(5px);"><section><section style="font-size: 17px; color: #ffffff; text-align: center; background-color: #1452ba; padding: 5px 15px; box-sizing: border-box;"><span style="font-size: 17px;"><strong>AI探店暗藏法律风险</strong></span></section><section style="flex-shrink: 0; display: flex; justify-content: flex-end;"><section style="width: 95%; height: 6px; background-color: #f99c05; overflow: hidden; box-sizing: border-box; max-width: 95% !important;"></section></section></section><section style="flex-shrink: 0; display: flex; align-items: flex-end;"><section style="width: 6px; height: 80%; background-color: #f99c05; overflow: hidden; box-sizing: border-box;"></section></section></section></section></section></section><h2><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></h2><p><span style="color: #595959;">当冒着热气的锅底、排队的等位人潮可以凭空生成，一条探店视频里的“真实性”还剩下几成？</span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><br /></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">北京大学汇丰商学院副教授叶韦明表示，很多AI探店视频依靠投流获得点赞，</span><span style="color: #ab1942; font-weight: bold;">建立在流量套利和虚假繁荣之上，能否真正帮助实体店带来真实客流转化，需要打个问号</span><span style="color: #595959;">。</span></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">不仅如此，虚假的AI探店，还面临法律风险。</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">市面上的AI探店有的实际到店了，只是用AI生成或润色部分片段；</span><span style="color: #ab1942; font-weight: bold;">有的是博主本人压根没去过，直接用商家素材让AI生成完整体验文案，探店经历全是虚构</span><span style="color: #595959;">。</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><br /></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">广东连越（东莞）律师事务所律师黄泰瑜表示，</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">“如果是后者，</span><span style="color: #ab1942; font-weight: bold;">可能涉及民事上的不正当竞争或虚假宣传。如果虚假宣传情节严重，还可能触犯</span></span><span class="wx_search_keyword_wrap"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">《刑法》</span></span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">第222条的</span><span style="color: #ab1942; font-weight: bold;">虚假广告罪</span><span style="color: #595959;">。”</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><br /></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">“无中生有”的AI探店本质上就是虚假营销。如果欺骗了消费者，那就触碰了法律的红线。</span></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p><span style="color: #333333; font-family: Microsoft YaHei, 宋体, Tahoma, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><span style="color: #ab1942; font-weight: bold;">对于“踩雷”的消费者或者被虚假AI探店视频抢客的正规商家，维权也比较困难。</span><span style="color: #595959;">一是找不到责任主体。代运营公司可能在中间转了好几手，推诿扯皮，最后不了了之。二是普通人不太了解诉讼流程，时间和精力成本都高，算下来可能划不来。</span></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><section><section style="margin: 10px auto; display: flex; justify-content: center;"><section style="transform-style: preserve-3d;"><section style="width: 15px; display: inline-block; box-sizing: border-box; transform: translateZ(10px); -webkit-transform: translateZ(10px); -moz-transform: translateZ(10px); -o-transform: translateZ(10px);"></section><section style="display: flex; margin: -12px 0 0 7px; transform: translateZ(5px); -webkit-transform: translateZ(5px); -moz-transform: translateZ(5px); -o-transform: translateZ(5px);"><section><section style="font-size: 17px; color: #ffffff; text-align: center; background-color: #1452ba; padding: 5px 15px; box-sizing: border-box;"><span style="font-size: 17px;"><strong>AI探店如何规范</strong></span></section><section style="flex-shrink: 0; display: flex; justify-content: flex-end;"><section style="width: 95%; height: 6px; background-color: #f99c05; overflow: hidden; box-sizing: border-box; max-width: 95% !important;"></section></section></section><section style="flex-shrink: 0; display: flex; align-items: flex-end;"><section style="width: 6px; height: 80%; background-color: #f99c05; overflow: hidden; box-sizing: border-box;"></section></section></section></section></section></section><p style="max-inline-size: 100%; margin: 0px; padding: 0px; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; cursor: text;"> </p><span style="color: #7b0c00; font-family: Microsoft YaHei, 宋体, Tahoma, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><span style="color: #595959;">其实对于这类AI探店视频，监管已经就位。</span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">今年9月1日施行的</span><span style="color: #ab1942; font-weight: bold;">《人工智能生成合成内容标识办法》要求，对AI生成、合成的文本、图片、音频、视频、虚拟场景等信息，应在显著位置添加用户可明显感知的标识</span><span style="color: #595959;">。</span></span></span></section><section><span style="color: #7b0c00; font-family: Microsoft YaHei, 宋体, Tahoma, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></span></section><section><span style="color: #7b0c00; font-family: Microsoft YaHei, 宋体, Tahoma, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">然而，在短视频平台，仍存在一些未加标识的AI探店视频，与真实探店视频混在同一信息流里，</span></span><span style="color: #333333; font-family: Microsoft YaHei, 宋体, Tahoma, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><span style="color: #595959;">主动标识的执行率不高。</span></span><br /></span></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">AI工具并非不能用，但其准则应是服务于文案润色、剪辑制作等技术环节，不能取代真人到店的体验真实性。</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">北京大学汇丰商学院副教授认为，</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">要引导AI探店从野蛮生长步入良性轨道，监管与平台是最重要的两大抓手。</span></span></section><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></section><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #ab1942; font-weight: bold;">监管层面，如果商家用虚假AI探店视频误导消费者，应该加大处罚力度和监管强度。</span><span style="color: #595959;">叶韦明认为，一旦虚假探店涉及虚假宣传等负面影响，应</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">处罚</span></span><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #595959;">关联企业和MCN机构。</span></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #ab1942; font-weight: bold;">平台层面，除分层管理、强制标识外，还可引入更完善的验证与反馈机制。</span><span style="color: #595959;">一旦有消费者或同行投诉“假探店”，且发布者无法提供到店证据，平台应对其采取限制流量、降权或打标签等措施。</span></span></p><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="color: #ab1942; font-weight: bold;">总之，技术可以赋能商业营销，但不能用来虚假宣传。</span><span style="color: #595959;">哪怕内容没有造假，画面是AI生成的也应该严格按要求标注。总之，守住诚信底线，探店对消费者才有真正的价值。</span></span></section></section></section></section></section></section></section></section><p style="text-align: center; line-height: 1.75em;"> </p><section style="-webkit-tap-highlight-color: transparent; margin-top: 8px; margin-bottom: 0px; outline: 0px; caret-color: rgba(0, 0, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.578px; background-color: #feffff; widows: 1; line-height: normal;"><span style="font-size: 14px; background-color: #ffffff; color: #999999; letter-spacing: 0.578px; font-family: 默认字体; -webkit-tap-highlight-color: transparent; outline: 0px;">来源：重庆广电-第1眼新闻、天津广播、证券时报、21世纪经济报道、九派财经、澎湃新闻</span></section><section style="-webkit-tap-highlight-color: transparent; margin-top: 8px; margin-bottom: 0px; outline: 0px; caret-color: rgba(0, 0, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.578px; background-color: #feffff; widows: 1; line-height: normal;"><span style="font-size: 14px; background-color: #ffffff; color: #999999; letter-spacing: 0.578px; font-family: 默认字体; -webkit-tap-highlight-color: transparent; outline: 0px;">编辑：伍亿  审核</span><span style="font-size: 14px; background-color: #ffffff; color: #999999; letter-spacing: 0.578px; font-family: 默认字体; -webkit-tap-highlight-color: transparent; outline: 0px;">：</span><span style="font-size: 14px; background-color: #ffffff; color: #999999; letter-spacing: 0.578px; font-family: 默认字体; -webkit-tap-highlight-color: transparent; outline: 0px;">周鹏</span></section><section></section><p style="display: none;"> </p> </div>

流浪的浪子 发表于 2026-10-29 10:32:29

厉害

杨亚林 发表于 2026-10-29 10:37:15

{:7_380:}{:7_380:}{:7_380:}

不取名字 发表于 2026-10-29 11:12:16

{:7_379:}{:7_379:}

一切随缘随心 发表于 2026-10-29 13:19:07

不要上当受骗，避免入坑，

♀收获的秋天 发表于 2026-10-29 21:21:40

哦

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爱武隆's Archiver

全是假的！很多人刷到过！成本不到10块！报价800元！